Clients contact me with marketing challenges and questions because they know they have a problem but they aren’t sure how to fix it. Looking for answers internally can be problematic. The very staff that would report to the C-suite with the answers are biased toward their decisions. Decisions being made from all areas of the marketing mix and production management: agency selection, social media, traditional versus new programs, pricing, budgets – the list goes on and on in a complex organization.
Target’s decision to dismiss its agency is an example of needing to do “something.” Of course the article does not point to any one factor and I am sure Target executives do not intend to share that with the media. “Needing to do something” might begin by stopping expenditures as quickly a possible. Firing an agency can have this effect. Meanwhile management re-groups and determines the next course of action. “Needing to do something” can also mean seeking outside feedback on your organization’s marketing and advertising challenges.
Even smaller businesses from 10 Million to 100 Million can benefit from getting a marketing second opinion. An outsiders perspective not only allows you to formalize the questions and challenges but seek out an expert to support the analysis and deliver a new course of action which gets you back on track. At Inspire Marketing LLC we specialize in these marketing assessments. Typically, we save our clients money instantly by reassuring and taking the actions that the internal team is reluctant to recommend. We can furthermore, suggest simple changes on a very tactical basis that can potentially bring in new prospects and/or help the sales process immediately.
Executives don’t head to work in the morning saying “Gee, I think I’ll hire a consultant.” Rather, they wake up thinking: “Why do I have the same nagging concerns and questions day after day and how to get these things fixed?” The best way to address these issues is to engage the support of an outside consulting expert. A good consultant will be worth your investment. Stop the buzz in your head today. Contact us for more information 760.904.0912.