Why the Net Was Never Really Neutral Anyway … – Advertising Age – DigitalNext.

The new website will give current and new customers the ability to view the depth and breath of the Kryptane product line.  The combination of this new online channel and the much appreciated catalog have proven effective in boosting sales.    For more information about building an industrial website or catalog for your company, please fill in our contact form.

Our long time client Argonics gets great press on its new Accu-Rise Valve Box System.  Inspire Marketing worked closely with the team to develop the new  Accu-Rise.com website, create all the messaging,  product positioning, public relations and sales support strategy.  Learn more about how we can help your growing business by taking advantage of our 2 free hours of consulting.

With this offer of free consulting, we can help you get your arms around the most pressing marketing issue.

Here are a just a few sample concerns or questions we assist with in two free hours:

• You have a new product but don’t know how to reach you target market efficiently.
• You want a second opinion on an internal marketing plan. (we’ll sign NDA agreements prior to reviewing your documents)
• You want a second opinion on a creative look: web design, print advertising, online and offline mail campaign pieces.
• You want to improve sales but  don’t know how to do that without adding sales people.
• What is all this social networking stuff? Do you need to implement it for your products, your products are very technical?
• Your marketing department is extremely busy but you’re not sure they are focused on the right stuff.
• You need to get a product to market and need to know how to build the plan.
• You’ve got marketing data everywhere but need to find a way to mine it, organize it and leverage it for new business.
• You think you need to do more market research but don’t know where to start and do not have a huge budget.

Call us today and take advantage of this free offer.

I guarantee talking to us will be a very productive use of your time.  I hope to hear from you soon.

January, 7, 2010 – Palm Desert,  CA – Economic recovery is being fueled by infrastructure revitalization programs outlined in American Recovery and Reinvestment Act of 2009. Not only does Inspire Marketing support public entities with marketing and constituent education on these renewal projects, it also supports small to medium sized industrial businesses that are suppliers to these public projects. “Getting involved with the APWA membership, and the public sector issues and opportunities, enables us to provide the best marketing service to public works entities as well as our industrial clients,” said Margaret Hines, principal consultant for Inspire Marketing LLC.

Industrial clients need to work with a marketing firm that understands and participates in their target market. “Our industrial clients touch the public through innovative products and services that support public infrastructure investment. From road building investment, to the growing use of public broadband, to the importance of water conservation and treatment, Inspire Marketing is an active public works participant and an informed marketing partner. As a member of AWPA we can support these entities with better organization and planning for their marketing and public education efforts,” said Hines.

Originally chartered in 1937, APWA is the largest and oldest organization of its kind in the world, with headquarters in Kansas City, Missouri, an office in Washington, D.C., and 64 chapters throughout North America. APWA provides a forum in which public works professionals can exchange ideas, improve professional competency, increase the performance of their agencies and companies, and bring important public works-related topics to public attention in local, state and federal arenas. APWA is an open, flexible association with a diversified membership of 29,000 and a reputation for quality services and products.

Inspire Marketing LLC is a marketing and advertising consulting firm focused on small to medium sized industrial and technical products and services organizations which serve the public and private sector. With offices in Palm Desert, CA and Milwaukee WI, since 2003, Inspire Marketing has consulted with organizations nationwide, helping them build and execute marketing strategies and communications programs that yield results. For more information contact Margaret Hines at 760.904.0912 or margaret(at)inspiremarketingllc(dot)com.

For many of our industrial clients managing leads, especially when they are handed off to sales people – who hand them off to distributors,  is a big challenge.

I really like the idea in this article about lead “nurturing.”  Not only is analyzing and following up on leads important,  but also keeping in touch with those inquiries using technically-rich content our industrial buyers demand: white papers, updated collateral, case studies and other successess from the field.

Maximizing marketing efforts and marrying those efforts with the sales strategy using CRM will surely up the conversion rates in the long run.

http://tinyurl.com/FTTH-Marketing