Inspire Marketing, LLC

Pay-for-Performance Agency Model Starts to Gain Steam | Agency News – Advertising Age

admin — Tue, 31 Jan 2012 15:35:51 +0000

Reviewing your Ad Agency’s performance should be done frequently and honestly. Now the Pay for Performance model will make that easier. Get help with an expert eye on all the costs associated with your advertising and marketing – not just media buying.

Pay-for-Performance Agency Model Starts to Gain Steam | Agency News – Advertising Age.

Get a fresh look at your marketing 2012

admin — Sat, 07 Jan 2012 20:21:50 +0000

Clients contact me with marketing challenges and questions because they know they have a problem but they aren’t sure how to fix it. Looking for answers internally can be problematic. The very staff that would report to the C-suite with the answers are biased toward their decisions. Decisions being made from all areas of the marketing mix and production management: agency selection, social media, traditional versus new programs, pricing, budgets – the list goes on and on in a complex organization.

Target’s decision to dismiss its agency is an example of needing to do “something.” Of course the article does not point to any one factor and I am sure Target executives do not intend to share that with the media. “Needing to do something” might begin by stopping expenditures as quickly a possible. Firing an agency can have this effect. Meanwhile management re-groups and determines the next course of action. “Needing to do something” can also mean seeking outside feedback on your organization’s marketing and advertising challenges.

Target-splits-lead-agency-wieden-kennedy

Even smaller businesses from 10 Million to 100 Million can benefit from getting a marketing second opinion. An outsiders perspective not only allows you to formalize the questions and challenges but seek out an expert to support the analysis and deliver a new course of action which gets you back on track. At Inspire Marketing LLC we specialize in these marketing assessments. Typically, we save our clients money instantly by reassuring and taking the actions that the internal team is reluctant to recommend. We can furthermore, suggest simple changes on a very tactical basis that can potentially bring in new prospects and/or help the sales process immediately.

Executives don’t head to work in the morning saying “Gee, I think I’ll hire a consultant.” Rather, they wake up thinking: “Why do I have the same nagging concerns and questions day after day and how to get these things fixed?” The best way to address these issues is to engage the support of an outside consulting expert. A good consultant will be worth your investment. Stop the buzz in your head today. Contact us for more information 760.904.0912.

E-commerce Business Build Out

admin — Sat, 03 Dec 2011 02:09:34 +0000

Inspire Marketing LLC is pleased to announce the availability of the turn-key E-commerce business build out. This is the ultimate home or virtually based business for the tech-savvy entrepreneur. Investing in a complete on-line store through this business opportunity is the very best way to launch and realize material revenues from your new business. Coaching, research and planning are integral to the process of selecting your product line categories and scope of your store. The team of E-commerce experts bring you a complete package – well beyond programming and internet experience. You do not need to have a product line in mind to build this business. The E-commerce Team will assist in evaluating several product and service lines that match your skills, expertise and desired returns. The E-Commerce Online store includes: ideation, product research, domain management, security, system integration, payment processing, vendor, partner and drop shipper selection, a complete marketing kit, SEO and SEM marketing plans, ongoing maintenance, coaching and support. For the entrepreneur that has wanted to start selling on the Internet but couldn’t imagine putting the whole business together this business is ideal.

Femtocells Interview 2009

admin — Wed, 04 May 2011 22:47:28 +0000

Margaret Hines of Inspire Marketing LLC interviews Jerry Wilke at the 2009 WSTA annual convention on Femtocells. ViodiTV was produced by Roger Bindl of ViodiTV.

Gladwell Still Missing the Point About Social Media and Activism: Tech News and Analysis «

admin — Sat, 05 Feb 2011 15:49:45 +0000

I can’t pass up anything written about best selling author Malcolm Gladwell. Whether you agree with the conversation in the article below, I believe The Tipping Point provides my clients an excellent understanding of why social media is dominating our world. The wonderful thing about reading the book is you get an explanation you can sink your teeth in to – more than a like and longer than 144 characters.

Gladwell Still Missing the Point About Social Media and Activism: Tech News and Analysis «.

Shields Date Garden New Website Yields 20% increase in Online Sales

admin — Tue, 11 Jan 2011 21:17:00 +0000

Inspire Marketing worked with the team at Shields Date Garden to develop a new, user friendly, operationally efficient website. Shields Date Garden is an iconic brand in the Coachella Valley. With a very loyal customer base and large mail order catalog business, management wanted to encourage customers to migrate to the web for orders. They needed to make sure that the site offered a simple look with easy ordering functionality. Of course, like so many savvy business owners, Shields wanted the ability to work with the site themselves to make changes or add new products fast, using a content management system.

The site is consistent with the firm’s catalog design to help customers make the transition. Inspire Marketing implemented real-time shipping quotes and integration to Shields preferred shipping vendors and internal software. The overall shopping experience and custom development with Shields internal processes have greatly improved customer satisfaction with the whole e-commerce experience.

For the Holiday season alone, Shields online ordering increased 20% over the company’s prior year and former e-commerce site. This increase provided over 100% return on the web development investment.

For more information please contact Margaret Hines at 760.904.0912.

Facebook – Let’s keep it Fresh.

admin — Tue, 11 Jan 2011 20:10:28 +0000

Facebook Brand Pages For Dummies

Why the Net Was Never Really Neutral Anyway … – Advertising Age – DigitalNext

admin — Wed, 01 Sep 2010 14:52:40 +0000

Advertising Age does a great job of covering Net Neutrality from the consumer point of view. Even better are the highly qualified comments on Judy Shapiro’s article. Worth the read for anyone who understands the impact on this important topic.

Why the Net Was Never Really Neutral Anyway … – Advertising Age – DigitalNext.

FourSquare for Small Business: A Primer

admin — Tue, 24 Aug 2010 16:22:27 +0000

FourSquare for Small Business: A Primer.

Kryptane Systems Launched New Website

admin — Wed, 18 Aug 2010 16:36:59 +0000

August 18, 2010 – In a collaborative effort with Kryptane Systems, Inspire Marketing LLC is pleased to announce the launch of the Kryptane Systems website. Concurrent with the rebuild of www.kryptane.com, Inspire Marketing produced an updated Kryptane Systems Roller Catalog.

The new website will give current and new customers the ability to view the depth and breath of the Kryptane product line. The combination of this new online channel and the much appreciated catalog have proven effective in boosting sales. For more information about building an industrial website or catalog for your company, please fill in our contact form.