An experienced and enthusiastic innovator...you want on your team. 
Margaret Hines is the founder and Principal Consultant of Inspire Marketing, LLC. She has an undergraduate degree from Washington University in St. Louis, MO, and an MBA from the University of Wisconsin-Milwaukee.
You choose a marketing consulting firm, not based on college degrees but on recommendations from others and common values.
We value and respect:
- Your culture, teamwork and collaboration with your organization.
- Your need for someone to roll up their sleeves and do the work.
- Your expectation of results and return on investment.
Prior to founding Inspire Marketing in 2003, Marketing gained her business acumen, sales and marketing expertise while working at respected Fortune 1000 companies.
Margaret Hines
PRIOR PROFESSIONAL EXPERIENCE
Fiserv, Inc., Brookfield, Wisconsin, Assistant Vice President – Product Marketing Manager, 2002
- Implementing and training product and business unit management with new competitive market analysis program for evaluating competitive strategies, emerging opportunities and developing strategic and tactical responses.
- Implementing new pricing discipline developing new process and due diligence deliverables for effective decision-making.
- Developing new business unit market segment positioning and value propositions and creating senior management client presentations for the delivery of future direction to key clientele.
Level 3 Communications/ Genuity, Inc., Milwaukee, Wisconsin, Solutions Marketing Manager, 2000 – 2001
- Achieved 100% of commitment plan in six consecutive quarters.
- Executed marketing programs in Service Provider (SP) Segment realizing over 100% ROI on budget of $840,000.
- Led cross-functional team focused on setting new SP segment direction including development and evaluation of market strategy, and tactical plans to support revenue objectives.
- Successfully supported the SP revenue objectives through strategic marketing demand and awareness tactics including online promotion, web-based marketing, account targeting, promotional offers and trade shows for the SP segments.
- Received Best of Show award from Internet Telephony Expo, 2001.
Metavante, Inc., Milwaukee, Wisconsin, Product Manager – Wide Area Network ,1999 – 2000
- Initiated and drove comprehensive product management methodology for new $40 Million investment in Managed WAN Services offering.
- Negotiated $400,685 in immediate vendor contract cost reductions within first 90 days.
- Achieved $2,276,000 in new product life cycle revenue in a beta-launch environment.
- Managed successful full product launch and sales roll out for new high-speed WAN product.
- Developed total solution selling approach, with specific attention on customer assessment and targeting, executive selling and competitive strategy.
AT&T/SBC/Ameritech Information Industry Services, Chicago, Illinois, 1991 – 1999
Ameritech Information Industry Services, Chicago, Product Marketing Manager – Data
- Achieved 101% of $23,600,000 product family objective.
- President’s Navigator Entrepreneurial Award 1999
- Managed transition of Internet Service Provider (ISP) customer segment into business unit, integrating customers and increasing product volume by 330%. Directed new ISP product implementation team.
- Implemented ISP market-focused pricing strategy, product promotional campaigns, product line enhancements, and product provisioning improvements.
- Managed and approved all product life cycle forecasting, budgeting and profitability decisions.
- · Pioneered product information programs for retail sales channel and market segment. Evaluated, created and delivered product pricing tool enhancements.
Ameritech Information Industry Services, Chicago, Illinois Segment Manager – Mass Market
- Achieved $6,500,000 annual revenue commitment representing a 12.3% increase in toll revenues.
- Designed and implemented alliance partner training programs, building organizations’ skills and effectiveness in promoting toll products and retaining customer satisfaction.
- Led development of comprehensive controls for revenue and profitability gap analysis and competitive risk assessment ensuring total partnership performance.
- Managed forecasting, tracking and control of all toll usage products within segment providing leadership and cross-functional integration of overall strategies effecting customer segment and product line.
Ameritech Custom Business Services, Brookfield, Wisconsin Senior Account Executive
- Exceeded $10,000,000 – $12,000,000 per year objective 1994 – 1996, and over 15% Net Incremental Revenue Growth per year per Account Module. Exceeded customer satisfaction objective each year.
- Developed and maintained relationships with 4 of AT&T’s top 200 retail revenue generating and growth accounts. Negotiated customer revenue commitments, long term contracts and partnerships.
Ameritech Leasing Services, Brookfield, Wisconsin Regional Manager
- Achieved 110% of objective Increased revenue base from 0 to $9,580,000 in new lease originations.
- Developed and Sold 26 new accounts, negotiated payment structure, lease rates, and agreement terms and conditions with MIS Directors and CFOs of Wisconsin’s largest IBM users.
